Goose have been partnering with Sportswear and Lifestyle brands since 2002. A result of a vision believing in a fundamental need for an external and influential driving force that delivered fresh and innovative product solutions.
Jenni Arksey, founder and CEO of Goose, gained a broad knowledge and experience working within global brands such as Nike, Levis and Burberry prior to forming Goose. An advocate for sustainability, she sourced and produced her RCA fashion degree show in recycled sportswear fabrics back in 1994.
At Nike, Jenni challenged the existing product around Running and Triathlon and created a design concept which ultimately set the tone for the Air Max 95 and became one of Nike’s best selling sneakers. Moving on to work within Burberry, she then designed the Golf line and worked with Thomas Burberry gaining vast knowledge in premium apparel, development and production. Finally, landing the Senior Design role at Levi’s ICD+ and working with Massimo Osti, created the first wearable electronics jacket in collaboration with Philips.
Since 2002 Goose has gained experience and market knowledge across the Globe including most of Europe, Middle East, Malaysia, China, USA, Russia, New Zealand and Australia. The London based studio is accessible for clients to meet and work in and we have a skilled internal team as well as a vast network of trusted global talent.
Goose understand how to grasp the Brand DNA and create unique concepts for brands, allowing them to have a point of reference in the market.
With experience in strategic direction, branding, creative direction, design, 3D design and animation, development and production, Goose can realise concepts by working in collaboration with the brand’s team. A reliable, clear and defined method of communication with pre-agreed key touch points help to engage the client’s feedback and input throughout projects. Our excellent reputation and continued success with brands has allowed us to develop trusted relationships with our brand partners and helped them to grow and maximise the potential of their business.