About

Goose have been partnering with Sportswear and Lifestyle brands since 2002. A result of a vision believing in a fundamental need for an external and influential driving force that delivered fresh and innovative product solutions.

Jenni Arksey, founder and CEO of Goose, gained a broad knowledge and experience working within global brands such as Nike, Levis and Burberry prior to forming Goose. An advocate for sustainability, she sourced and produced her RCA fashion degree show in recycled sportswear fabrics back in 1994.

At Nike, Jenni challenged the existing product around Running and Triathlon and created a design concept which ultimately set the tone for the Air Max 95 and became one of Nike’s best selling sneakers. Moving on to work within Burberry, she then designed the Golf line and worked with Thomas Burberry gaining vast knowledge in premium apparel, development and production. Finally, landing the Senior Design role at Levi’s ICD+ and working with Massimo Osti, created the first wearable electronics jacket in collaboration with Philips.

Since 2002 Goose has gained experience and market knowledge across the Globe including most of Europe, Middle East, Malaysia, China, USA, Russia, New Zealand and Australia. The London based studio is accessible for clients to meet and work in and we have a skilled internal team as well as a vast network of trusted global talent.
Goose understand how to grasp the Brand DNA and create unique concepts for brands, allowing them to have a point of reference in the market.

With experience in strategic direction, branding, creative direction, design, 3D design and animation, development and production, Goose can realise concepts by working in collaboration with the brand’s team. A reliable, clear and defined method of communication with pre-agreed key touch points help to engage the client’s feedback and input throughout projects. Our excellent reputation and continued success with brands has allowed us to develop trusted relationships with our brand partners and helped them to grow and maximise the potential of their business.

  • “Goose Design are more than trouble shooters. They actively submerge themselves in the depth and culture of a brand, understanding where the brand is and more importantly, the space the brand wants to move toward. I’ve found the team at Goose professional, involved and, importantly, thought partners in building the consumer journey together.”

    Paddy Muldoon, Global Product Director –  O’NEILL

  • “Working with Goose was an exciting experience. They went deeply into our history and heritage scouting the true soul of our brand. Suddenly everything was so evident  and clear: Jenni and her team helped us to find out our DNA in a surprising and unexpected way”

    Giulio Colombo, CEO – COLMAR

  • “I have worked with Jenni before on various other projects in other global brands and would recommend Jenni and her team if you need strong design direction, a sustainable angle and an understanding of the consumer you are targeting. Goose immediately investigated the Salomon archive from a DNA perspective and have an excellent perception of being commercial as well as directional.”

    Sari Cavanna, Sportswear Project Leader – SALOMON

  • “Goose, especially Jenni and her team have been a great asset in the repositioning process of Dolomite, her understanding and experience of the Brand as well to connect and translate the Brand DNA and position into a product design language was important. ”

    Reto Aeschbacher, CMO SCOTT SPORTS – DOLOMITE